Programmatic Manager

  • Remote
  • Full Time
  • Experienced

The Programmatic Manager will be responsible for helping to oversee Display and Video channels. This role will help manage paid media strategy, operations, optimization, analysis, and innovation. This role will also play a major part in the development of both upper and lower funnel marketing strategies as we look to grow beyond performance media channels. This role will have ownership over specific marketing campaigns while partnering closely with other marketing channel leads and analytics/experiment partners in order to drive Awareness, Consideration, Acquisition and Retention.

 

Compensation: Salary is dependent upon experience

W2 Full Time - Direct hire with company 

Monday-Friday

 

Company’s health and welfare benefits including:

  • Medical
  • Dental
  • Vision 
  • FSA 
  • Dependent Care  
  • Transit benefits
  • 401K with employer match!
  • Accrue paid time off days
  • Growth! Upward mobility

 

Location: Base office is out of Bellevue, WA

 

Responsibilities:

  • Develop strategy for direct response marketing programs through Display with a focus on driving positive, incremental return on ad spend and new customer acquisition
  • Design and implement robust test frameworks that measure the incremental impact of Display marketing on online and offline revenue
  • Write detailed program and test briefs and evolve platform KPIs and reporting, as learnings dictate
  • Partner with in-house designer and brand marketing & creative teams to develop promotional and seasonal assets, adhering to brand guidelines and optimizing for display channel best practices.
  • Formulate and execute end-to-end creative tests with the goal of driving personalization, relevance, and improved creative engagement.
  • Proven record of developing media strategies - will be responsible for driving proposals audience and creative strategies 
  • Deep knowledge of audience segmentation, 1st, 2nd and 3rd party data sources; can translate audience segments into targetable audience attributes within display and programmatic.

 

Qualifications:

  • Bachelor’s degree required. Digital agency experience preferred
  • 4+ years of digital marketing experience, managing digital campaigns to acquire & engage users throughout the funnel
  • 2+ years working knowledge in Display Media activation, focusing on conversion driving strategies & tactics
  • Proven track record of developing and implementing rigorous test and control programs
  • Excellent communication skills, both written and oral, with an ability to distill complex ideas into easily understandable stories
  • Excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights
  • Highly organized and detail-oriented, with ability to juggle competing priorities within tight timeframes.
  • Strong eye for creative QA 
  • Knowledge of relevant Programmatic Display ad tech (e.g. DCOs, DSPs, ad servers, GDN, DV360, Media Math, Thunder, Flashtalking)
  • Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools
  • Experience with marketing, especially Database, Direct, Email, and Interactive Marketing – ideally in a multi-channel, retail environment
  • Curiosity, proactively digging beneath the superficial to identify relevant, information-based facts

 

Read More

Apply for this position

Required*
Apply with
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 5/31/2023
Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date