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Senior Demand Generation Manager: SEO/SEM

Who we are:

Led by our CEO who was voted one of the the country's 50 best CEO's in the United States by Glassdoor,  1800Accountant serves the accounting needs of start-ups, entrepreneurs and small businesses by providing extraordinary service at an affordable price. We are a next generation Accounting firm, focused on service and driven by technology!  Using our Dedicated Accountant model, we build relationships based on integrity, responsiveness and solidarity, with the goal of making every client a client for life. 

 

The role:

This is a key strategic marketing role and requires a self-starter with strong experience in executing demand generation projects and has a deep understanding of eCommerce business needs. You don't wait for others to tell you what to do—you figure things out on your own. You ask questions. You get clarity. You do what's best for the customer.

 

Who you are:

As a Sr. Demand Generation Manager at 1-800Accountant you will

·Develop and communicate a strategic plan. Own the research, development, implementation, and success of multi-channel lead generation programs in order to meet lead, prospect, and ultimately, revenue goals.

·Define the right tactics for reaching target markets, build a sales pipeline of qualified prospects, develop KPI’s, and measure results of activities on a regular and ongoing basis.

·Be responsible for creating and implementing marketing plans that drive both inbound and outbound demand generation, messaging, and define our market/vertical segmentation.

·Identify trends to nurture prospects and inform content development from data.

·Bring a creative and open mind to the team and be ready to hit the ground running.

·Assist the sales and design teams in developing campaign-specific content necessary to close business

·Must have a proven track record for driving lead generation and building a qualified pipeline for sales.

·Must be willing to travel and attend in-person trade-shows and live events with customers.

 

What you bring to the role:

·Extensive experience with SEO, SEM, Google AdWords, Facebook (FBX), Doubleclick Bid Manager (DBM), Amazon Media Group (AMG), Quora Ads, etc

·Well-versed in marketing automation tools and analytics platforms (Marketo, Eloqua, Pardot, Drift, Grow, Drip, VWO, Groove, Google Analytics, HotJar, Hootsuite, Woopra)

·Ability to understand how tools connect and how to leverage platforms to get our tools to talk to each other (Segment, Zapier)

·Agile, humble, trustworthy, and a team player

·Rapid learner who thrives in a fast-paced and demanding environment

·Passion for marketing simple and intuitive products that solve complex problems in eCommerce

·Proficient in Microsoft Office/Google Docs (Pivot tables, vlookups, etc)

·Strong design capability a bonus (Canva, or Adobe CS).

·This is not an entry level position. You’re an experienced demand generation marketer of 5+ years and are open to experimenting in new and creative ways of attracting potential new customers to try 1-800Accountant

 

 

 

 

 

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